The day when a bunch of N.J. kids made Yogi Berra cry

I’ve been thinking about Yogi Berra.

The Yankees legend died three years ago this past weekend and the more I think of him, the more I smile. Those in my business who knew him as I did will understand that. When he passed away, he didn’t leave us alone. He left us with a treasure chest of memories.

Forget the cliches. Forget the things athletes will say today with one eye on you and one eye on potential endorsements. Yogi was an original. What you saw was what you got.

And when you were with him, he always left you with an insight as to who he was.

It was 2001 and we had a group called Project Pride dedicated to giving Newark kids the same opportunity as suburban kids. Yogi was being honored as our man of the year. And that night we found out who he was and what made him…

Read more about Project Pride and Yogi’s impact.